Job searching has never been easy — it requires a tremendous amount of time, effort, and to some extent, luck. This year has only exacerbated the situation for job seekers, faced with a global pandemic among other political and economic challenges.
For Asian Americans in particular, recruiting has always looked a little different, and increasingly so with a rise in anti-Asian sentiment fueled in part by COVID-19. Navigating the current environment can be tough, and we want to help. Asian Student Achievement (ASA) sat down with several recruiting professionals to bring tips and tricks to help you land your next dream job.
Recruiting and job searching can be daunting, but we hope these seven tips help get you started. For those seeking additional resources, ASA offers soft skills coaching for students and professionals alike. Please reach out to us on our Contact page through www.learnasa.com for more information. Whether you are a job seeker or working professional, be sure to sign up on our diversity-driven job board to stay up to date on upcoming opportunities. To all job seekers out there, best of luck!
Students & Interns perspectives
Written By: Cheryl Sun
42nd Parallel is paving the future for National brands to speak to “Crazy Rich Asians”
Article Edited by ASA
Did you know that Asian Americans have the highest household income and have seen the highest growth in buying power (which continues to grow year over year)?
42nd Parallel, a nation-wide marketing agency focused on Asian and Asian American consumers is well aware of this fact. As their clients continue to realize and recognize this rich demographic group and untapped market, 42nd Parallel has been at the forefront, leading the way.
The agency operates as a subsidiary of their parent company, TCG Collective, a collaborative group that has over 20 years of experience in event marketing. The company’s name is the latitude that starts in their hometown, Chicago, goes through the Pacific Ocean and comes back around. The connecting points between the US and Asian Markets. The team is all about connecting brands and people from the two sides of the world. 42nd Parallel creates campaigns that are relevant, touching, cool, and those that understand Asian American culture and lifestyle.
Beyond events, 42nd Parallel helps their clients with media, advertising, creative design, production, execution, strategy, and talent management.
We had the opportunity to sit down with Director of Marketing and Strategic Partnerships, Nancy Shen, to learn more about the company and their noble goals.